Retail and Shopping Centres

These are challenging times in the retail industry, with intense competition for footfall and spending. With almost ten years’ experience working for national retailers and high-profile shopping centres, Point Pleasant can deliver the communications campaign you need to stand out from the crowd.

Combining positive news stories with targeted promotions and competitions, we will work with you to identify the strengths of your brand and your key target demographics. Every retailer or shopping destination has unique points of difference, challenges and opportunities that can be capitalised upon only if they are identified and considered as part of a wider strategy.

From key calendar dates, such as Christmas and Valentines, to opportunities to support charitable causes, we know what works for you. We always keep one eye on your business and another on the wider retail environment, so we can be pro-active and spontaneous to meet your marketing needs.